To pay tribute to the victims and show solidarity with the city, the most recent episode ended with the message, “Our hearts are broken. We stand with our television hometown of Pittsburgh.” The end card, which was tweeted by show creator Dan Fogelman, also included a reference to “ending gun violence,” directing viewers to Everytown For Gun Safety.
Fogelman also encouraged fans to donate to the Victims of Terror Fund to help the community and victims’ families by texting JEWISHPGH to 41444. Fans responded by applauding the show for recognizing the tragedy and taking action to help.
Several stars of the show, including Mandy Moore and Justin Hartley, echoed Fogelman’s messages by retweeting him. Moore added the hashtag #PittsburghStrong, and Hartley wrote that he was texting to donate. On Instagram, Moore also posted the altered Pittsburgh Steelers logo which went viral this week, featuring a Star of David in place of the yellow diamond.
The football team, of which the fictional Pearson family is a fan, also paid tribute to victims of the shooting before Sunday’s game against the Cleveland Browns. The athletes and fans held a moment of silence, while team president Art Rooney II said in a statement that “we must stand against anti-Semitism and hate crimes of any nature.”
Hundreds of people also turned up for a candlelight vigil outside the Jewish Community Center in Squirrel Hill, where the shooting took place. Attendees were captured on video chanting “Vote! Vote! Vote!” Meanwhile, the Muslim-American community has taken action to raise money for the victims as part of a crowdfunding campaign which has collected more than $200,000 as of this writing.